In order to better represent its musical content, the album art is like the identity card of the sound you are going to listen to. Because yes, the visual is just as important as the music associated with it! And it is often this first, striking image that allows us to remember certain songs.
Category Pub / Marketing
Every brand has its competitor; a nemesis of always looking for his share of the market too. Whether it is by parodying the other, by diverting their message, or ridiculing them, in short: the marks are not cold to the eyes and do not lack the nerve to tackle them. This gives rise to advertisements, all more creative than each other, where brands compete publicly, like to expose their differences in the eyes of the world.
From now on, social networks are an integral part of our daily lives. It's simple: in a decade, Facebook, Twitter, Instagram, YouTube and Snapchat (to name a few) have managed to attract billions of users around the world. Today, we are all on social networks and for many, we have the habit of posting the small and great moments of our lives.
Some of these advertisements, more or less "vintage", are rather cold in the back. Maybe it was not intentional for all, but the advertisers behind these TV spots really put the package on, given the high degree of discomfort. Of course, the image quality a bit degraded and the black and white of some videos play a lot; all for a chilling result ... as is the case with these 20 Halloween costumes that are still scary 100 years later.
After having been accidentally abandoned, this teddy bear is found kidnapped then dissected for experiments. This 90-second spot softens the thorny topic of animal testing. Without any graphic content, this is a first for the PETA association. It is true that we are all a little "used" to the explicit, gory and shocking videos of PETA, the famous American association for the defense of animals.
In the category of wacky ideas, here is the idea of the Danish brewer Norrebro Bryghus. The latter had the idea to create the first beer with urine! But do not worry, they did not inject urine, strictly speaking, of course. No, on the other hand, they have started the initiative of collecting the urine of festival-goers to use it as fertilizer to grow malt, a cereal that as you know is used to make beer.
The vending machines are very convenient, but in general they deliver only drinks, snacks and treats. In short, foods that are generally very bad for your health ... and for the line! But fortunately, a great initiative has emerged in Alsace, in the city of Colmar, which seriously aims to reinvent the image we have of the vending machine.
Some fake advertisements are so well realized that they are sometimes much better than official creations on the web or on TV. And believe us: this is not the spot that we will present today that will make you say the opposite. The advertising profession is fascinating: capturing public attention by generating emotion with usually very short spots is not within the reach of everyone.
Since 2012, Les Chatons d'Or have been recognized as THE reference festival for creative young start-ups, who have just started their career in the (not always easy) field of advertising. So, unlike the elitist pub festivals, like the famous Cannes Lions: Golden Kittens are accessible to all creative, whether students, creative agency or even simple amateurs!
This restaurant serves a wine at 5000 € instead of a bottle at 260 € but wins a huge publicity stunt on Twitter
If you are addicted to cooking shows, you already know that most of the time, chefs and restaurant crews are quite uncompromising, and do not miss an opportunity to get the bad guys out. In the restaurant business, the pressure rises very quickly and the tension is constantly present.
For a large percentage of the population, the brand LIDL is known for its low prices, and their ads of useful products on a daily basis. Nevertheless, many of their followers on social networks follow them for a reason: their legendary spread. The community managers of the brand are clipped and often deliver pure comedy.
When we talk about road safety, we often think of road users as motorists or bikers. However, the most vulnerable and fragile remain pedestrians and it is sometimes important to remember that we must look around when crossing the road to ensure its safety.